Brand implies every kind of marketing communications from advertising to PR, Sales Promotion, Direct marketing and many others. How to integrate and implement becomes more important than ever before due to the serious market media and message condition This class aims to understand the role and importance of Brand then how to manage or grow
Upon to discussion with assistant(안수빈)
2nd. third and fourth report due date is changed.
Please see the DOOR program for your reference
Prof. Ilchul KIm, Ph.D.